Audit brand voice across every page on your site
Upload your brand guidelines, then let workflows scan every page for tone deviations, off-brand terminology, and messaging inconsistencies - giving your team a clear picture of brand compliance.
Illustrative preview - actual platform experience may differ.
How it works
Your guidelines become the AI's reference standard.
Upload guidelines
Add your brand style guide, tone-of-voice docs, and terminology lists as context documents. The AI uses them as its baseline.
Scan every page
Build workflows that check indexed pages against your guidelines. Each page gets scored on tone, terminology, and messaging alignment.
Review deviations
Get reports listing specific pages and passages that deviate from your standards. Your team decides what to update.
What you can do
Guideline-aware analysis
Upload your brand style guide, tone-of-voice docs, and terminology lists as context. The AI uses them as the reference standard for every check.
Page-level scoring
Workflows score individual pages against your guidelines - flagging off-brand terminology, inconsistent tone, and messaging that contradicts your standards.
Deviation detection
Surface specific passages that deviate from your guidelines. See exactly which sentences use the wrong terminology or strike the wrong tone.
Section-level audits
Run brand audits on specific URL segments. Check if your blog follows the same voice as your product pages, or if different teams are drifting apart.
Multi-guideline checks
Upload guidelines from different stakeholders - marketing, legal, product - and check content against multiple standards in a single workflow.
Repeatable audits
Save your brand audit workflows and re-run them after each crawl. Catch regressions early as new content is published across your site.
Frequently asked questions
What is a brand voice audit?
A brand voice audit checks whether your website content consistently reflects your brand's tone, terminology, and messaging guidelines. It catches pages that drift off-brand – especially common on large sites with multiple content contributors.
How does Morrison audit brand voice?
You upload your brand guidelines as context documents. Morrison workflows then check each crawled page against those guidelines, scoring tone alignment, flagging off-brand terminology, and highlighting sections that deviate from your standards.
How is this different from a compliance scan?
Brand voice auditing focuses on tone, style, and messaging consistency. Compliance scanning checks for factual accuracy, outdated claims, missing disclaimers, and regulatory violations. Both use your uploaded context documents but serve different quality goals.
Related use cases
Adjacent jobs your team will hit next.
Ready to understand your content?
Morrison helps your team manage and optimize content at scale. Join the waitlist to get early access.
Join waitlist