Cannibalization & Consolidation
Use Morrison to detect keyword cannibalization, find duplicate content, plan consolidations, analyze anchor text, and identify pages safe to prune.
Cannibalization Audit
Find pages competing for the same keywords by combining vector similarity with Search Console query overlap data.
Duplicate Content Detection
Use vector similarity to find pages that cover the same ground - even when the wording is completely different.
Content Consolidation Planning
Identify overlapping pages using vector similarity and performance data, then generate consolidation plans with merge targets and redirect recommendations.
Anchor Text Distribution Analysis
Audit internal link anchor text for over-optimization, generic patterns and missed opportunities to strengthen keyword signals.
Content Pruning Analysis
Identify zero-traffic, no-link pages safe to remove. Find merge candidates and assess the traffic risk of pruning.
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