Audit internal link anchor text across your entire site
Use crawl data to analyze how anchor text is distributed across internal links. Find over-optimized anchors, generic text patterns, and missed opportunities to strengthen keyword signals.
Illustrative preview - actual platform experience may differ.
How it works
Crawl internal links, analyze anchor patterns, optimize strategically.
Crawl your internal links
Morrison captures every internal link on your site, including the anchor text used and the pages they connect.
Analyze anchor patterns
Ask the AI to examine anchor text distribution per page and site-wide. It identifies over-optimized anchors, generic "click here" patterns, and pages receiving no keyword-relevant anchors.
Optimize strategically
Get recommendations for anchor text improvements that strengthen keyword signals without over-optimization. Your team implements changes based on priority.
What you can do
Per-page anchor text profiling
See every anchor text pointing to each page on your site. Understand whether incoming anchors reinforce the page's target keywords or send mixed signals.
Generic anchor detection
Find internal links using generic anchor text like "click here", "read more", or "learn more". These represent missed opportunities to pass keyword-relevant signals.
Over-optimization flagging
Detect pages where the same exact-match anchor text is used across many internal links. The AI flags patterns that may look unnatural to search engines.
Keyword relevance scoring
For each page, the AI evaluates how well the incoming anchor text aligns with the page's target topic. Pages with low relevance scores are priority candidates for improvement.
Cross-page anchor distribution mapping
See anchor text patterns across your entire site. Identify whether different sections use consistent terminology or whether naming varies unpredictably.
Improvement priority ranking
Get a prioritized list of anchor text improvements based on page importance, current traffic, and the gap between existing anchors and target keywords.
Frequently asked questions
Why does anchor text matter for internal links?
Internal link anchor text tells search engines what the linked page is about. Descriptive, keyword-relevant anchors help Google understand your page topics. Generic anchors like 'click here' waste this signal, while over-optimized anchors can look manipulative.
What anchor text issues can Morrison find?
Morrison identifies over-reliance on generic anchors ('click here', 'read more'), over-optimized exact-match anchors, pages receiving no keyword-relevant internal anchors, and inconsistent anchor text pointing to the same page from different sources.
How does Morrison analyze anchor text?
Morrison captures all internal links and their anchor text during crawling. You can ask the AI to profile anchor text distribution for any page, or run workflows that analyze patterns across your entire site and flag issues.
Related use cases
Adjacent jobs your team will hit next.
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