Audit internal links across your entire site
Ask the AI about orphan pages, broken links, and link distribution - using your full crawl index as the knowledge base.
Illustrative preview - actual platform experience may differ.
How it works
From crawl data to link insights in three steps.
Crawl your site
Morrison crawls and indexes every page, capturing internal links, anchor text, and page relationships.
Ask questions
Use Content Chat to ask about orphan pages, broken links, or link distribution across any section of your site.
Act on findings
Get specific page-level answers with citations so your team knows exactly which links to add, fix, or restructure.
What you can do
Orphan page detection
Find crawled pages that have zero internal links pointing to them. Identify content that search engines may struggle to discover.
Broken link identification
Cross-reference outbound internal links against your crawl index to find links pointing to URLs that no longer exist.
Link distribution analysis
Ask the AI how internal links are distributed across your site. Find hub pages hoarding links and leaf content with none.
Anchor text review
Analyze what anchor text is used for internal links. Surface generic anchors like "click here" that could be more descriptive.
Section-level linking patterns
Compare internal linking density across site sections. See if your blog, docs, and product pages link to each other effectively.
Link equity opportunities
Cross-reference orphan pages with Search Console data to find high-impression pages that would benefit most from internal links.
Frequently asked questions
Why is internal linking important for SEO?
Internal links distribute ranking authority across your site, help search engines discover and understand your content structure, and guide users between related pages. Poor internal linking leaves pages orphaned and authority siloed.
What link issues does Morrison find?
Morrison identifies orphan pages (no internal links pointing to them), broken links, uneven link distribution (some pages get many links while others get none), and opportunities to add contextual links between related content.
How does the internal link audit work?
Morrison uses your complete crawl data to map every internal link on your site. You can chat with the AI to ask about specific pages' link profiles, or run workflows that systematically flag structural issues across the whole site.
Related use cases
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Ready to understand your content?
Morrison helps your team manage and optimize content at scale. Join the waitlist to get early access.
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