Pre-written playbooks that run inside your conversations
Skills are structured methods you run in Chat. Pick one and the agent follows a defined sequence - the right tools, in the right order, with an output shaped to be acted on. Twenty system Skills ship out of the box, plus the ability to author your own.
Illustrative preview - actual platform experience may differ.
Pick a method, get something to act on
Pick a method, the agent runs it, you get something to act on.
Pick a Skill
Open the + menu in Chat, hover Skills, and choose from the system suite or your organisation's own playbooks.
Agent runs the method
Required integrations turn themselves on. The agent works through the defined steps - crawl, GSC, GA4, SerpAPI, RAG - in order.
Get a structured output
The Skill returns a shaped artefact: a ranked list, a brief, a redirect map, a QA report. Ready to send to a writer or paste into a ticket.
What you get with Skills
A curated system suite, your own custom playbooks, and the same shaped output on every model.
20 system Skills
A curated suite of system Skills shipped out of the box - covering intelligence, coverage, operations, creation and governance. Pick one and the agent follows the method.
Author your own
Write Skills in markdown. Define the tools to use, the methodology to follow and the shape of the output. Save once, run forever.
Private or shared
Each Skill carries a visibility flag - private to you, or shared across your organisation. Tune which playbooks the team can run.
Live data on demand
Skills declare the integrations they need - Search Console, GA4, SerpAPI - and the right ones turn themselves on for the run.
Model agnostic
Run a Skill on Gemini, Claude or OpenAI. The methodology, tool set and output shape stay the same - the model just drives the next turn.
Structured output
Every Skill is shaped to be acted on. Tables, ranked lists, briefs, redirect maps, JSON-LD blocks - never a wall of prose you have to triage.
The system suite
Twenty Skills, organised across five categories. Every Skill is crawl-first; integrations enrich it.
Intelligence
- AI Answer Engine Visibility
- Content Performance Portfolio
- Page Performance Decline Diagnostician
- Programmatic Template Quality Auditor
- Demand-Supply Imbalance Map
- Topical Authority Roadmap
Coverage
- Persona-Journey Coverage Map
- Question & FAQ Harvester
- Search Intent Mismatch Auditor
- Consolidation & Pruning Agent
- Content Knowledge Map
Creation
- Universal Brief Builder
- Content Refresh Brief
- Localization Brief
- AI Overview & Snippet Capture
Governance
- Brand Voice Guardian
- Pre-Publish QA Agent
- Compliance & Legal Risk Scanner
- Originality & Contradiction Auditor
Operations
- Schema & Structured-Data Optimizer
Related use cases
See how teams put these Skills to work.
Brand Voice Audit
Score every page against your tone guide.
Content Decay Detection
Catch declining pages before traffic disappears.
Compliance & Accuracy Scanning
Verify claims and compliance across all content.
Internal Link Audit
Find orphans, gaps and anchor opportunities.
Content Refresh Prioritization
Rank pages by update urgency and potential impact.
Topical Authority Mapping
Score clusters and plan pillar coverage.
Ready to understand your content?
Morrison helps your team manage and optimize content at scale. Join the waitlist to get early access.
Join waitlist