Every page, scored against Google’s own guidance.

After each crawl, Morrison checks every page against Google’s helpful-content and spam guidance, scores it, and tells you exactly what’s missing.

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See what’s scored

Product scene: the Helpful content tab for a payroll guide. The page’s extracted text is on the left. The sidebar shows a YMYL flag, an overall score of 3.4 out of 5 (Fair) with a radar of all eight dimensions, then one row per dimension: Originality and Content effort are Limited, Helpfulness is Fair, Skill, Accuracy and Trust are Strong, People-first is Mostly human-first and Spam is Clean, each with what the level means and, where the dimension has a checklist, how many of Google’s questions passed.

What’s scored

Eight questions Google asks, answered for every page.

Each is scored 1 to 5. Seven roll into one overall score, with Trust counted double on YMYL pages. Where there’s a checklist, you see which of Google’s questions passed.

Originality

Does the page add information or a perspective that isn’t already everywhere?

Effort

Is there real work behind it: research, examples, data, original media?

Helpfulness

Would a reader leave having learned enough to reach their goal?

Skill

Is it written or reviewed by someone who clearly knows the topic?

Accuracy

Are there easily-verified factual errors?

Trust

Would you trust it with money or health? Weighted double on YMYL pages.

People-first

Is it made for an audience, or mainly to attract search visits?

Spam

Any visible spam techniques? Higher means cleaner.

Checklist and fixes

Not just a score. The reason, and the fix.

Open any score to see Google’s questions behind it: which passed, which didn’t, and what to change on the page. “Get AI suggestions” opens a new chat with a prompt for this page ready to send, asking for fixes in priority order.

Where it shows up

Built into the work you already do.

After every crawl

New and changed pages are scored as they’re crawled. On by default.

In the URL grid

Every subscore is a column, next to 12 page types and 4 search intents. Export to CSV.

YMYL aware

Pages about money, health or safety are flagged, and trust counts double.

For competitors

Paste any URL in chat and Morrison scores it the same way.

In chat

Ask which pages in a section score lowest, then get a rewrite plan or a brief.

In automations

Get a weekly list of your most-visited pages whose scores fell, with what to fix.

FAQ

Questions, answered.

Something else? hello@morrison.app

Is this Google’s own score?
No. Google doesn’t publish a helpful-content score. Morrison applies the questions and spam policies Google publishes for site owners, page by page, and shows the reasoning behind every result.
Does it cost extra?
No. Scans are included and run automatically after each crawl. An admin can switch them off for any website.
Can it judge pages behind a login?
Morrison scores what it can crawl. Pages behind authentication are skipped, and very short pages are marked so you know the scan had little to go on.
How do I see what to fix first?
Sort the URL grid by the overall score, with Search Console clicks alongside, and show any subscore as a column. Or ask chat about a page type or section: it ranks those pages by overall score and reads their scans to plan the fixes.

Works with

All features

See your own pages scored.

Start a 14-day free trial and index your site in minutes. Or book a demo and we crawl it before the call.

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