Your numbers, in the conversation.

Connect Search Console, GA4, Google Ads and Ahrefs. Live Google results (via SerpApi), web search and page fetch work from day one. Morrison queries them alongside every page on your site.

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See every source

Product scene: the Integrations page for a payroll website. Google Search Console, Google Analytics 4 and Google Ads connect one after another through Google, Google Ads shows three accounts, an Ahrefs API key is entered and connects, and SerpApi and built-in web search and page fetch are always on.

Data sources

Five sources. Plus the open web.

Morrison reaches for the right source when a question needs it, and combines the numbers with what’s on your pages.

  • Google Search ConsoleSign in with Google

    Exact clicks and impressions for the whole site, any section or any query pattern, plus query lists, URL inspection and sitemaps.

    “Which queries lost impressions after the March update?”

  • Google Analytics 4Sign in with Google

    Reports on sessions, engagement and conversions, plus property details.

    “Which guides bring the most engaged visitors from organic search?”

  • Google AdsSign in with Google

    Campaigns, ad groups, keywords and spend, across accounts and manager (MCC) accounts.

    “Which keywords cost the most last month without converting?”

  • AhrefsPaste your Ahrefs key

    Backlinks, keyword difficulty, competitor visibility and where you appear in AI answers.

    “Which competitor pages earn links we don’t have?”

  • SerpApiIncluded, no setup

    Live Google results, SERP features and People Also Ask.

    “What does page one look like for “payroll software” today?”

  • Web search and page fetchBuilt in

    Search the web or ask Perplexity, read any public page as it is right now, and score it on the same helpful-content scale as yours.

    “Read Paysuite’s pricing page and compare it with ours.”

Per chat

Switch on what the question needs.

Open the + menu in the composer and toggle sources for the chat you’re in. Chips show what’s on, so you always know what Morrison can see.

  • Combine sources in one answer: Search Console queries next to GA4 engagement and your own pages.
  • Skills can declare the sources they rely on, and automations use your connected sources every time they run.
About Skills

FAQ

Questions, answered.

Something else? hello@morrison.app

Do I need to connect all five?
No. Live Google results (SerpApi), web search and page fetch work with no setup. Connect Search Console, GA4, Google Ads or Ahrefs when you want their numbers, and switch each one on per chat.
How do I connect Google products and Ahrefs?
Search Console, GA4 and Google Ads connect by signing in with your Google account. Ahrefs connects with a key from your Ahrefs account.
Can Morrison work across several Google Ads accounts?
Yes. It works across several accounts, including manager (MCC) accounts, and reports on campaigns, ad groups, keywords and spend. User-level data such as individual search terms is left out to protect people’s privacy.
How is our data protected?
Morrison only reads your data. Search Console and GA4 connect with read-only access, and Google Ads is used for reporting, not for changing campaigns. Connections are stored encrypted. User-level fields are left out, and search queries that contain contact details such as an email or phone number are dropped.

Works with

All features

See your own numbers in Morrison.

Start a 14-day free trial and index your site in minutes. Or book a demo and we crawl it before the call.

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