Map keywords to pages and find unmapped opportunities
Use Search Console data and your content index to see which pages own which queries - and where opportunities are going unaddressed.
Illustrative preview - actual platform experience may differ.
How it works
Search Console data + your content index = keyword intelligence.
Connect your data
Morrison indexes your site and connects Search Console. You get a complete picture of content + performance.
Ask about keywords
Use Content Chat to ask about keyword mapping, striking distance queries, unmapped opportunities, or query clusters.
Optimize strategically
Get data-backed answers about which pages to optimize and which keywords to target with new content.
What you can do
Query-to-page mapping
See exactly which pages rank for which Search Console queries. Identify your strongest pages and which queries they capture.
Unmapped keyword opportunities
Ask the AI to find queries where you get impressions but have no dedicated page. These are content creation opportunities hiding in your data.
Striking distance analysis
Identify queries where you rank between positions 5-20. These are optimization targets where content improvements could break into top positions.
Query cluster analysis
Ask the AI to group related queries and analyze how your pages cover each cluster. Find clusters where a single page is overloaded with too many queries.
Content-query alignment
Check if page content actually targets the queries it ranks for. The AI surfaces misalignments where a page ranks for queries it barely mentions.
Coverage completeness
Get a full picture of your keyword coverage. See which topics are well-mapped to pages and where entire query clusters have no dedicated content.
Frequently asked questions
What is keyword-to-page mapping?
Keyword-to-page mapping creates a clear relationship between each target keyword and the specific page on your site that should rank for it. This prevents cannibalization and ensures every important keyword has a dedicated page.
How does Morrison handle keyword mapping?
Morrison combines your Search Console query data with your indexed content to show which pages currently rank for which terms. You can ask the AI to find unmapped keywords – queries with no dedicated page – and identify mapping conflicts.
What do I do with unmapped keywords?
Unmapped keywords represent content opportunities. Either create new content to target them, or optimize an existing page to better address the query. Morrison helps identify these gaps so your team can act on them.
Related use cases
Adjacent jobs your team will hit next.
Ready to understand your content?
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