Find pages with outdated statistics, dates, and claims
Build workflows that scan your indexed content for time-sensitive claims, expired statistics, old dates, and stale references that undermine credibility and may hurt rankings.
Illustrative preview - actual platform experience may differ.
How it works
Crawl, scan for time-sensitive patterns, review what needs updating.
Crawl & index your content
Morrison indexes every page including dates, statistics, and factual claims embedded in your content.
Scan for time-sensitive patterns
Workflows ask the AI to identify dates, statistics, year references, and claims that may have expired or need verification.
Review & prioritize updates
Get a report of flagged pages with specific outdated elements highlighted. Your team decides which updates are most urgent.
What you can do
Date and year reference scanning
Workflows ask the AI to find pages containing specific year references, date-bound claims, and time-sensitive language that may have expired since publication.
Statistical claim detection
Surface pages that cite statistics, percentages, or numerical data points. The AI flags figures that reference dated sources or lack attribution entirely.
Last-updated discrepancy flagging
Identify pages where the displayed last-updated date doesn't match the actual content freshness, or where update dates are missing on time-sensitive pages.
YMYL content prioritization
Flag outdated claims on health, finance, and safety pages first. YMYL content carries higher risk when statistics or guidance are no longer accurate.
Batch scanning across segments
Run outdated content scans across your entire index or target specific site sections. Process hundreds of pages in a single workflow run.
Repeatable after each crawl
Save your scanning workflow and re-run it after every crawl. New content gets checked automatically, and previously flagged items can be re-verified.
Frequently asked questions
What counts as outdated content?
Outdated content includes pages with expired statistics, old year references, superseded regulations, discontinued products, or any time-sensitive claims that no longer reflect current reality. These undermine credibility and can hurt rankings, especially for YMYL topics.
How does Morrison find outdated claims?
Morrison workflows scan your indexed content for patterns like year references, statistical citations, date-specific claims, and phrases that imply currency (e.g. 'as of 2023'). The AI flags items that may need verification based on their age and content type.
How often should I scan for outdated content?
Quarterly is a good baseline for most sites. Sites with rapidly changing data (pricing, regulations, statistics) benefit from monthly scans. Morrison workflows are repeatable, so you can schedule them after each crawl.
Related use cases
Adjacent jobs your team will hit next.
Related reading from the blog
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Read articleThe Content Refresh Playbook
Read articleThe Complete Guide to Content Governance
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