Content briefs backed by your data, not guesswork
Build workflows that generate briefs by cross-referencing your indexed content (to avoid overlap), SERP data via the SerpAPI step (to match intent), and your brand guidelines (to stay on-voice).
Illustrative preview - actual platform experience may differ.
How it works
Three data layers that make every brief thorough and grounded.
Research the landscape
The SerpAPI workflow step pulls search results for the target topic. The AI identifies what ranks, what formats are used, and what angles competitors take.
Cross-reference your content
The AI checks your vector index for existing pages on the topic - flagging potential overlap and identifying internal linking opportunities.
Generate the brief
All research is compiled into a structured brief with SERP context, existing content references, and brand guidelines included.
What you can do
Cannibalization-aware briefs
Every brief references what you've already published on the topic. Writers know what exists, what angles are taken, and what to avoid duplicating.
SERP-informed structure
Use the SerpAPI workflow step to pull what's currently ranking. The AI analyzes content formats, depth, subtopics, and featured snippet opportunities for each brief.
Brand context built in
Upload your style guide, terminology docs, and product information as context. Every brief includes relevant brand constraints and voice guidelines.
Batch brief generation
Build workflows that generate briefs for a list of topics or URL segments. Each brief is individually researched against your site index and SERP data.
Structured, consistent output
Prompt your workflows to follow a consistent brief format: target audience, key points, existing internal pages to reference, competitive landscape, and brand guidelines.
Update briefs for existing pages
Generate refresh briefs for pages that need updating. The AI identifies what's missing compared to current SERP results and what competitors now cover.
Frequently asked questions
What makes Morrison's content briefs different?
Morrison generates briefs by cross-referencing your existing indexed content, live SERP data, and your uploaded brand guidelines. This means briefs account for what you've already published, what competitors rank for, and your brand's requirements.
Can I customize the brief format?
Yes. Morrison workflows are fully configurable – you can customize the prompts, choose which data sources to include, and control the output format. Start with a template and adjust it to match your team's briefing process.
Does this write the content for me?
No. Morrison generates research-driven briefs that give your writers a strong foundation – including topic angles, competitor insights, and existing content references. The actual writing stays with your content team.
Related use cases
Adjacent jobs your team will hit next.
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