Measure your SERP visibility against competitors by topic
Build workflows that calculate your share of SERP real estate across topic areas. See where you dominate, where competitors lead, and where your visibility is growing or shrinking.
Illustrative preview - actual platform experience may differ.
How it works
Define topics, calculate visibility, track competitive trends.
Define your topic areas
Group your target queries by topic area or product category. Use Search Console data or input your own keyword lists.
Calculate SERP visibility
Workflows use SerpAPI to check rankings for each query, then calculate your share of top-10 SERP positions across each topic area.
Track competitive trends
See where you're gaining or losing ground. The AI highlights topic areas with the biggest competitive shifts and opportunities.
What you can do
Topic-level visibility scoring
Calculate your share of top-10 SERP positions across each topic area. See a clear percentage breakdown of who owns each topic in organic search.
Competitor identification per topic
Discover which competitors appear most frequently across each topic area. Identify who you're actually competing with, which may differ from who you'd expect.
Trend tracking across time periods
Run share of voice analysis periodically to see how competitive positions shift over time. Spot emerging competitors before they become dominant.
Opportunity gap detection
Find topic areas where your share of voice is low but your site has relevant content. These gaps represent the biggest opportunities for visibility gains.
SERP position distribution analysis
Go beyond averages. See how your rankings distribute across positions 1 through 10 for each topic area. A cluster of position 6-10 rankings signals different potential than a few position-1 wins.
Batch processing across topic portfolios
Analyze hundreds of queries across dozens of topic areas in a single workflow run. Get a comprehensive competitive landscape without manual SERP checking.
Frequently asked questions
What is SERP share of voice?
Share of voice measures what percentage of top-10 SERP positions you hold for a set of target queries within a topic area. A 30% share of voice means you hold roughly 3 out of 10 top positions across your tracked queries.
How does Morrison calculate share of voice?
Morrison workflows use SerpAPI to check your ranking positions for each target query, then calculate the percentage of top-10 positions you hold by topic area. Results show your share vs. identified competitors across each topic.
How often should I track share of voice?
Monthly tracking works well for most teams. It's frequent enough to catch competitive shifts but not so frequent that normal SERP volatility creates noise. Morrison workflows are repeatable, so monthly runs are easy to maintain.
Related use cases
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