Build a classified content inventory with AI
Run workflows that classify every crawled page by type, topic, audience, and funnel stage - so your team has a complete content map to work from.
Illustrative preview - actual platform experience may differ.
How it works
From raw crawl data to a structured content inventory.
Crawl & index
Morrison crawls your entire site, capturing content, metadata, and structure for every page.
Build classification workflows
Create workflows that ask the AI to classify each page by type, topic, audience, and funnel stage - using your own taxonomy if you provide one.
Use your inventory
A classified inventory becomes the foundation for audits, gap analysis, refresh planning, and every other content operation.
What you can do
AI content typing
Build workflows that classify each page as blog, docs, product, landing, legal, or other - based on content analysis, not just URL patterns.
Topic categorization
Ask the AI to group pages into topic categories using its understanding of your content. Discover natural clusters you didn't know existed.
Funnel stage tagging
Build workflows that tag content as awareness, consideration, or decision. Get a clear picture of how your content maps to the buyer journey.
Full site inventory
Get a structured inventory of every crawled page with type, topic, audience, and metadata from the crawl.
Distribution analysis
Ask the AI how your content distributes across types, topics, and funnel stages. Spot imbalances - like 80% blog but only 5% case studies.
Custom classification rules
Define your own categories via context documents. The AI applies your taxonomy consistently across every page in the index.
Frequently asked questions
What is a content inventory?
A content inventory is a complete catalog of every page on your website, classified by type (blog, product, landing page), topic, audience, and funnel stage. It's the foundation for any content strategy work – you can't optimize what you haven't mapped.
How does Morrison automate content classification?
Morrison crawls your site and uses AI workflows to automatically categorize each page by content type, primary topic, target audience, and funnel position. You can customize the classification criteria to match your content model.
What can I do with a complete content inventory?
A full inventory enables content auditing, pruning decisions, gap analysis, editorial planning, and governance reporting. It's the starting point for most of Morrison's other use cases.
Related use cases
Adjacent jobs your team will hit next.
Ready to understand your content?
Morrison helps your team manage and optimize content at scale. Join the waitlist to get early access.
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