Map content to every stage of the buyer journey
Ask the AI to classify your content by funnel stage, find dead-end pages, and identify where your buyer journey has gaps.
Illustrative preview - actual platform experience may differ.
How it works
From indexed content to buyer journey intelligence.
Classify by stage
Ask the AI to analyze your indexed content and classify each page by its position in the buyer journey - awareness, consideration, or decision.
Find the gaps
Ask about funnel balance, cross-stage linking, and content type coverage. See where readers hit dead ends.
Optimize the journey
Get specific actions: add CTAs to dead-end posts, create missing consideration content, and strengthen cross-stage links.
What you can do
Funnel stage mapping
Ask the AI to classify your content by buyer journey stage - awareness, consideration, decision. See your full funnel distribution at a glance.
Stage gap identification
Find where your funnel is weakest. If you have 30 awareness pages but only 3 consideration pages, you know where to focus.
Cross-stage linking analysis
Check if your content links readers from one stage to the next. Find dead-end pages that drive traffic but don't advance the journey.
Traffic-to-funnel correlation
Cross-reference funnel stage with Search Console data. See how much traffic enters at each stage and whether it reaches decision content.
Content type coverage
Map content types (guides, comparisons, case studies, demos) to funnel stages. See if your content mix matches each stage's needs.
Journey optimization suggestions
Get AI suggestions: which blog posts need funnel CTAs, where to add cross-links, and what consideration content to create.
Frequently asked questions
What is user journey content mapping?
User journey mapping plots your existing content against the stages of your buyer's journey – awareness, consideration, and decision. It reveals where you have strong coverage and where prospects hit dead ends in your funnel.
How does Morrison map content to journey stages?
Morrison uses AI to classify your indexed pages by funnel stage and then maps coverage across the journey. You can ask in chat about specific stages, or run workflows that produce a complete funnel coverage report.
What do I do with journey gaps?
Gaps indicate funnel stages where you're losing potential customers. Create content that bridges those gaps – educational content for awareness, comparison content for consideration, and proof content for decision stages.
Related use cases
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