Audit health content for accuracy, sourcing, and trust signals
Upload medical guidelines and regulatory requirements as context, then run workflows that evaluate health-related pages for factual accuracy, proper sourcing, author credentials, and E-E-A-T compliance.
Illustrative preview - actual platform experience may differ.
How it works
Upload guidelines, audit at scale, route issues to medical experts.
Upload medical guidelines
Add your clinical guidelines, regulatory requirements, and sourcing standards as context documents. The AI uses them as its reference.
Audit health pages
Workflows evaluate health-related pages for citation quality, author credentials, claim accuracy, required disclaimers, and E-E-A-T signals.
Flag issues for expert review
Get reports highlighting pages with potential accuracy concerns, missing citations, or absent author credentials. Medical professionals review flagged items.
What you can do
Citation and source verification
Workflows ask the AI to check whether health claims reference credible sources, peer-reviewed studies, or recognized medical authorities. Unsourced claims get flagged.
Author credential checking
Scan health pages for author bylines, credential displays, and reviewer attributions. Surface pages missing the author trust signals that Google's quality raters look for.
Medical claim accuracy flagging
Upload your clinical guidelines as context. The AI compares published health claims against your reference documents and flags statements that may be inaccurate or outdated.
Disclaimer completeness audit
Check that health pages include required medical disclaimers, "consult your doctor" language, and any regulatory notices mandated by your compliance team.
E-E-A-T signal assessment
Evaluate pages for experience, expertise, authoritativeness, and trustworthiness signals. The AI identifies where E-E-A-T signals are strong and where they're missing.
YMYL page prioritization
Automatically prioritize the highest-risk health pages for review. Pages covering treatments, medications, or conditions get flagged before general wellness content.
Frequently asked questions
What makes healthcare content YMYL?
YMYL (Your Money, Your Life) content can impact a reader's health, safety, or financial well-being. Google holds these pages to higher quality standards. Health content about conditions, treatments, medications, or medical advice falls squarely in this category.
Does Morrison replace medical review?
No. Morrison automates the detection of potential issues at scale, but flagged items must be reviewed by qualified medical professionals. The tool helps your team find what needs expert attention, not replace expert judgment.
What health content issues can Morrison flag?
Morrison can flag unsourced medical claims, missing author credentials, absent citations, outdated treatment references, missing disclaimers, and pages lacking E-E-A-T signals. Your medical review team then evaluates each flagged item.
Related use cases
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