Score every page across multiple SEO dimensions
Build workflows that evaluate content quality, metadata completeness, structural health, and Search Console performance - producing a composite SEO score for every page on your site.
Illustrative preview - actual platform experience may differ.
How it works
Define criteria, score at scale, prioritize improvements.
Define your scoring criteria
Choose which dimensions matter: content depth, metadata quality, heading structure, freshness, Search Console metrics. Customize weights.
Score at scale
Workflows evaluate every page in your index against your criteria. Each page gets a composite score and per-dimension breakdown.
Prioritize improvements
Sort pages by score to find your weakest content. Drill into per-dimension scores to see exactly what needs fixing on each page.
What you can do
Multi-dimension scoring
Score pages across content depth, metadata quality, heading structure, freshness, and Search Console metrics. Each dimension contributes to a composite score.
Customizable weights
Not all dimensions matter equally for every site. Adjust scoring weights to reflect your priorities - emphasize content depth for a blog, metadata for e-commerce.
Batch processing
Score hundreds or thousands of pages in a single workflow run. Get a site-wide picture of SEO health without manual page-by-page audits.
Per-dimension breakdown
Every page gets both a composite score and individual dimension scores. See at a glance whether a low score comes from thin content, poor metadata, or missing structure.
Trend tracking across crawls
Re-run scoring workflows after each crawl to track how scores change over time. See whether optimization efforts are actually moving the needle.
Segment-level benchmarks
Compare average scores across site sections. Find out if your blog outperforms product pages, or if a specific category lags behind the rest of the site.
Frequently asked questions
What dimensions does SEO scoring cover?
Morrison's scoring workflows can evaluate content depth, metadata quality, heading structure, freshness, Search Console performance, internal link profile, and more. You choose which dimensions to include and how to weight them.
Can I customize the scoring criteria?
Yes. Morrison workflows are fully configurable. You define the dimensions, set the weights, and adjust thresholds. A content-heavy site might weight depth highly, while an e-commerce site might prioritize metadata and structure.
How is this different from a site audit tool?
Traditional audit tools check technical issues. Morrison's SEO scoring combines technical signals with content quality, performance data, and AI analysis – giving you a holistic page-level score that reflects both technical and content health.
Related use cases
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