Review your site's information architecture and navigation depth
Use crawl data to analyze how your content is organized, how deep key pages are buried, and whether your site structure helps or hinders both search engines and users finding what matters.
Illustrative preview - actual platform experience may differ.
How it works
Map your structure, identify issues, plan improvements.
Map your structure
Morrison's crawler maps every page and link, building a complete picture of your site's architecture, navigation paths, and content depth.
Identify structural issues
Ask the AI to analyze your architecture for excessive depth, orphaned sections, important pages buried too many clicks from the homepage, and navigation gaps.
Plan structural improvements
Get recommendations for reorganizing content, adding navigation paths, and flattening structure where it matters most for SEO and user experience.
What you can do
Click-depth analysis from homepage
Map how many clicks it takes to reach every page from the homepage. Identify important pages buried too deep for search engines to prioritize effectively.
Orphaned section detection
Find sections of your site that are disconnected from the main navigation. These orphaned areas may contain valuable content that search engines struggle to discover.
Navigation path mapping
Trace the paths users and crawlers take through your site. See whether your navigation guides them toward important content or leads them into dead ends.
Content hierarchy visualization
See how your content is organized across directories and sections. Identify whether your site structure reflects your business priorities or has drifted over time.
Crawl budget efficiency assessment
Analyze how efficiently search engines can crawl your site. Deep or poorly connected structures waste crawl budget on low-value pages while important content waits.
Priority page accessibility scoring
Score your most important pages on how accessible they are within the site structure. Pages generating revenue or traffic should be easy to reach, not buried.
Frequently asked questions
What is site architecture in SEO?
Site architecture is how your content is organized and interconnected. Good architecture makes important pages easy to find (both for users and search engines), distributes link equity effectively, and creates clear topical hierarchies that help Google understand your site.
What architecture issues can Morrison find?
Morrison identifies pages buried too many clicks from the homepage, orphaned content sections with no navigation path, uneven link distribution, and areas where your architecture doesn't reflect your content priorities.
How deep should my site architecture be?
Most SEO guidance suggests important pages should be reachable within 3 clicks from the homepage. Morrison's crawl data shows you the actual click depth of every page, making it easy to find important content that's buried too deep.
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