See what AI search sends you, and where it cites you

Morrison already holds every page on your site with its Search Console data. Connect GA4 and it shows which pages AI assistants send visitors to, then checks live Google results for the AI Overviews on your queries and the pages they quote.

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How it works

How it works

From the visits AI assistants send to the passage that earns a citation.

  1. 01

    Measure visits from AI assistants

    Ask which pages AI assistants send people to. Morrison reads GA4 sessions by source and landing page, picks out chatgpt.com, perplexity.ai and the other assistants, and matches each landing page to the page it already holds.

  2. 02

    Check AI Overviews on your queries

    For the queries those pages earn in Search Console, Morrison checks live Google results: whether an AI Overview appears, which pages it cites, and whether yours is one of them.

  3. 03

    Fix the pages that should be cited

    Morrison reads the pages that rank but aren't cited and drafts the passage to add: a short, direct answer near the top that a summary can quote.

What you can do

What you can do

AI referrals over time

Compare AI assistant sessions month by month for the whole site or one section. GA4 totals are exact, so you can tell whether /guides/ or /blog/ gains more from AI search.

What sits above your result

For queries with many impressions and few clicks, see which features sit above you: an AI Overview, a featured snippet or People Also Ask. Then decide whether to win the feature or move effort to longer queries that still earn clicks. Morrison shows which features appear, not the share of clicks each takes.

Compare the pages AI cites

When an AI Overview cites a competitor, Morrison scores the cited page with the same helpful-content analyzer it runs on yours, so you see what that page covers that yours doesn't.

Crawler access check

Attach your robots.txt in chat and Morrison tells you whether the crawlers behind ChatGPT search and Perplexity are allowed to reach your pages.

A weekly AI Overview watch

In Automations, start from the AI Overview & SERP-feature watch template. Each week it checks your priority keywords, notes where an AI Overview appears and whether it cites you, and emails the passage to add where you're missing.

AI mention counts with Ahrefs

Connect Ahrefs with your own key and Morrison can add Ahrefs' counts of ChatGPT, AI Overview and AI Mode answers that mention your site. Without Ahrefs, AI visibility comes from GA4 referrals and live Google results; Morrison doesn't read answers inside ChatGPT.

FAQ

Questions, answered.

Something else? hello@morrison.app

How does Morrison measure traffic from AI assistants?
From GA4. Morrison reads sessions by source and landing page, so you see visits from ChatGPT, Perplexity, Gemini and other assistants, which pages they land on and whether they convert. GA4 only counts visits that pass referral data, so treat the numbers as a floor.
Can it see whether AI Overviews cite my pages?
Yes, for the queries you choose. Morrison checks live Google results, shows whether an AI Overview appears and whether it cites your site or a competitor. Connect Ahrefs and its AI response data adds mentions in other assistants to the same picture.
Can it run on a schedule?
Yes. Set up an automation in Automations to check your priority queries and AI traffic, and Morrison emails what changed since the last run. Starter runs automations weekly or monthly, Pro up to daily and Business up to hourly. A weekly check is enough to see a trend.
How do I get cited more often?
Answer the question clearly near the top, back claims with sources and first-hand detail, and keep facts current. Morrison shows which pages assistants already send traffic to and where cited competitors answer better, then suggests changes. Our guide covers what each AI product says about choosing sources.

Related use cases

More in Visibility & conversion
SERP Feature TargetingFeatured snippets and People Also Ask you can winAnswer the Questions People SearchQuestions people search, matched to the page that should answerSERP Share of Voice AnalysisWho holds the top 10 for each topic

Related reading

Guides
AI search & content ops · 8 min readHow to Get Cited by ChatGPT, Perplexity and Google's AI OverviewsWhat each AI search product documents about how it finds and cites sources, the crawler access each one needs, what to change on the page, what not to bother with, and how to measure AI referrals with the data that exists today.Measurement & search data · 18 min readHow to Measure Content Performance Beyond TrafficA four-layer framework for measuring content: the Search Console and GA4 metrics to use, how to credit content when GA4 attribution can't, a weighted scorecard and the reports leadership reads.

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