See which markets grow and which lag behind

Morrison joins Search Console with every page on your site, so a question about one country comes back with the pages, queries and local search results behind the number.

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How it works

How it works

From a country total to the pages that explain it.

  1. 01

    Compare your markets

    Ask how each country did this quarter. Morrison pulls exact clicks, impressions and average position per country from Search Console, with the trend month by month.

  2. 02

    Find what drags a market down

    For a market that slipped, Morrison finds the pages and queries that lost the most there, and reads those pages to see why.

  3. 03

    Plan the work per market

    Get the pages to localize, refresh or build for each market, written up as a plan in Canvas that you can download and share with local teams.

What you can do

What you can do

Device split per country

See mobile, desktop and tablet for each market. A market that only lost ground on mobile points to a different fix than one that slipped everywhere.

Live results from inside the market

Check Google results with the country, language and location of a local searcher, including which features sit above your result, such as an AI Overview or People Also Ask.

Market sections

Get exact totals for a market's section, such as everything under /de/, however large the site, and compare it with the same section a quarter ago.

Paid search per market

Connect one Google Ads account per market and Morrison reads each, so you see paid and organic side by side for the same country.

A monthly market report

Set up a market report in Automations to run on the 1st of each month. It emails clicks and position by country and names the market that moved most.

What it leaves to your crawler

Hreflang tags aren't part of Morrison's crawl, so keep checking them in your technical crawler. Morrison tells you how each market performs and why.

FAQ

Questions, answered.

Something else? hello@morrison.app

Where does the market data come from?
Search Console gives exact clicks, impressions and positions by country and device, for the whole site or any folder. Live Google results by country and language show who ranks above you in each market. Connect Google Ads and ad data for each market joins the same view.
Does it check hreflang?
No. Morrison doesn't store hreflang tags, so validate them with a technical crawler. What it shows is the outcome: which countries land on the wrong language folder, which markets lag on clicks or position, and which localized pages are missing content their source has.
Can I compare markets side by side?
Yes. Ask for a table of clicks, impressions, CTR and average position per country or per language folder, for any period, and Morrison adds the change against the previous period. It then reads the pages behind the weakest markets to suggest what is holding each one back.
Can it run on a schedule?
Yes. Set up a market report in Automations and Morrison emails each market's numbers with what moved and why. Starter runs automations weekly or monthly, Pro up to daily and Business up to hourly, so teams watching several markets closely can check them every day.

Related use cases

More in Strategy & reporting
Localization QALocalized pages compared with their sourceRanking Drop AlertsA daily email when a key page slipsAutomated SEO ReportingWeekly or monthly SEO reports by email

Related reading

Guides
Migrations & international · 13 min readContent Localization at Scale: How to Build Multi-Language Content That RanksHow to choose markets and pages to localize, set up URLs and hreflang to Google's rules, use machine translation safely, and keep every language accurate and measured.Measurement & search data · 9 min readSearch Console for Content Teams: The Reports, Filters and Routines That MatterHow content teams should use Google Search Console: which reports answer which content questions, how to read average position and anonymized queries correctly, the filters worth saving and a weekly, monthly and quarterly routine.

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