Know when an important page slips, and why

Morrison already holds every page on your site with its Search Console data. A daily automation compares this week's positions with last week's, and when a page that matters loses ground, the email tells you who now ranks above it and where to look first.

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How it works

How it works

Pick the pages, set the schedule, read one short email a day.

  1. 01

    Choose what to watch

    Name the pages that matter: pricing and product pages, a folder like /guides/, or your most-clicked pages. Morrison knows each page's type and section from the site index, so you describe the set instead of listing URLs.

  2. 02

    Set up the daily alert

    In Automations, start from the Ranking-drop early warning template and run it every day. Daily runs need Pro or Business; on Starter, automations run weekly or monthly.

  3. 03

    Act on the alert

    Each email lists the page, the query, the positions lost, who now ranks above you and one suggested fix. When nothing crossed the line, it says so in one sentence.

What you can do

What you can do

Who overtook you

For each drop, Morrison checks live Google results and names the page now above yours, so you can tell a competitor's new page from an AI Overview pushing every result down.

Section anomalies

The Segment anomaly watch template runs daily on sections like /blog/ or /product/, compares Search Console and GA4 with their 30-day baseline, and says whether a spike or drop needs action.

What changed on the page

Open the page in Morrison: its History tab lists each version a crawl recorded, with how much text was added and removed, so you can see whether an edit came before the drop.

Only the drops that matter

The template flags a page that lost 3 or more positions on a query with over 500 impressions, commercial pages first. Change the threshold or the pages in the automation's instructions.

New or still falling

Each run can read the previous run's report, so the email can say whether a drop is new or a page is still sliding.

Take any alert into chat

Ask about a drop in chat: the page's clicks by day, the pages that overtook it, or how they score against yours on Google's helpful-content guidance.

FAQ

Questions, answered.

Something else? hello@morrison.app

How fast will I hear about a drop?
As fast as your plan's schedule allows. Pro runs automations up to daily and Business up to hourly; Starter runs them weekly or monthly. Search Console data arrives with a delay of a day or two, so a daily check is the practical choice for most sites.
What counts as a drop?
You decide: a fall in clicks or position beyond a threshold, for a page, a folder or a set of priority queries. Morrison reads exact Search Console trends for each and compares them with the previous run, so you set how much movement is worth an email.
Does it say why the page dropped?
It tells you what to check first. Morrison looks at who now ranks above you in live Google results, whether the page's helpful-content score fell, and whether the drop hits one page or the whole site. That usually narrows the cause to a competitor, your own edit or a Google update.
Do I need Search Console connected?
Yes. Rankings and clicks come from your own Search Console data, which covers every query and page Google reports for your site, and live Google results add who overtook you. Without Search Console there is nothing reliable to alert on. Connect GA4 too if you want each alert to show the conversions at stake.

Related use cases

More in Quality & refresh
Website Change TrackingWhat changed on a page, and what moved afterContent Decay DetectionPages losing clicks, and whyTechnical SEO & Indexation SweepIndex drops, 404s, redirects and missing tags

Related reading

Guides
Decay & refresh · 14 min readWhat Is Content Decay and How to Detect ItContent decay is the slow loss of search visibility on pages that used to perform. Learn what causes it, how to tell it from seasonality and ranking updates, and which Search Console signals catch it early.Measurement & search data · 9 min readSearch Console for Content Teams: The Reports, Filters and Routines That MatterHow content teams should use Google Search Console: which reports answer which content questions, how to read average position and anonymized queries correctly, the filters worth saving and a weekly, monthly and quarterly routine.

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