Fix the technical issues that cost you clicks first

Morrison already holds every page on your site with its status code, metadata and Search Console clicks. Ask what's broken and get the short list worth fixing this week, not a spreadsheet of every nit.

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How it works

How it works

From the whole site to the few issues that matter.

  1. 01

    Ask what's broken where it hurts

    Ask which technical issues are costing you clicks. Morrison checks every page in the site index for errors, redirects and missing metadata, and sets each one against its Search Console clicks.

  2. 02

    See it the way Google does

    For the pages that lost the most, Morrison runs Search Console's URL Inspection: whether the page is indexed, and if not, why.

  3. 03

    Fix in order of traffic

    You get one list grouped by issue and sorted by the clicks each page earned, with the fix for each. Pages nobody visits stay at the bottom.

What you can do

What you can do

Errors and redirects with their traffic

Every 404 and server error in the site index, and every redirect with the URL it points to, next to the clicks that page used to bring in.

Missing titles, metas and canonicals

Find the pages with no title, meta description or canonical, by section or page type, so gaps on your product pages and guides come before the archive.

Canonicals Google ignored

When Google picks a different canonical from the one you declared, URL Inspection shows it, along with the last crawl date and any rich results Google detected.

Sitemap checks

List the sitemaps you submitted in Search Console with their errors, warnings and last download, including the child sitemaps in a sitemap index.

A weekly sweep in your inbox

Start from the Technical SEO & indexation sweep template in Automations. Every Monday it emails what's new: fresh 404s, pages that left the index and metadata gaps, ranked by traffic.

Beside your technical crawler

Morrison reads each page's main content, so click depth, page speed and navigation links stay with your crawler. Use Morrison for the issues tied to clicks and content.

FAQ

Questions, answered.

Something else? hello@morrison.app

What does the sweep check?
Pages that dropped out of Google's index, URLs returning 404 or redirecting, and pages missing a title, meta description or canonical. Search Console adds index status and sitemap data, and every issue is ranked by the clicks at stake, so the pages losing the most traffic come first.
How is this different from Screaming Frog or a Semrush site audit?
Those crawlers check hundreds of technical signals, from page speed and click depth to structured data and hreflang. Morrison covers the issues that cost content traffic and ranks them by Search Console clicks, so a missing canonical on a top page comes before a hundred on pages nobody visits.
Can it run on a schedule?
Yes. Set up the sweep in Automations and it emails the issues that are new since the last run. Starter runs automations weekly or monthly, Pro up to daily and Business up to hourly. Google limits how many URLs can be inspected each day, so point index checks at your most important pages.
Do I need Search Console connected?
For index status, yes: only Search Console knows which pages Google has dropped and why. Status codes, redirects and missing tags come from Morrison's own crawl, so that part of the sweep works without it, but you lose the clicks that rank each issue.

Related use cases

More in Links & structure
Metadata & Structure AnalysisMissing descriptions, canonicals and headingsRanking Drop AlertsA daily email when a key page slipsContent Migration PlanningWhat a move puts at risk, plus a redirect map

Related reading

Guides
Measurement & search data · 9 min readSearch Console for Content Teams: The Reports, Filters and Routines That MatterHow content teams should use Google Search Console: which reports answer which content questions, how to read average position and anonymized queries correctly, the filters worth saving and a weekly, monthly and quarterly routine.Migrations & international · 15 min readThe Content Migration Playbook: Move Thousands of Pages and Protect Your Search TrafficA six-phase plan for site moves, URL restructures and domain changes: inventory templates, a decision tree, Google's redirect and Change of Address rules, a validation checklist and a week-by-week monitoring plan.

See Morrison on your own site.

Start a 14-day free trial and index your site in minutes. Or book a demo and we crawl it before the call.

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