See what changed on every page, and what it did

Whenever a crawl finds that a page's text changed, Morrison keeps the old version, with the page's helpful-content scans and Search Console data alongside. Step through any page's versions, see how much was rewritten, and find the edits that cost you score or clicks.

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How it works

How it works

From a lower score to the version that caused it.

  1. 01

    Ask which pages got worse

    Name a section or page type, such as your product pages. Morrison compares each page's latest helpful-content scan with its earlier ones and lists the pages that scored lower, with the check they now miss.

  2. 02

    Read the versions

    On the page in Morrison, the History tab lists every version a crawl recorded, with the share of text added and removed. Open any version to read the page as it was then.

  3. 03

    Check what the change did

    Ask how the page performed in Search Console before and after the change, by day, and whether the lower score shows up in clicks.

What you can do

What you can do

A weekly change report

Set up an automation that notes your key pages' titles, meta descriptions, word counts and scores. Each run reads the previous run's report and emails only what's different.

Recover what was there before

Each version keeps the page's main text as it was crawled, so you can bring back a paragraph someone cut or check what a claim said last quarter.

Pages that broke or moved

Find the pages that now return a 404 or redirect, and see which of them still earn clicks in Search Console.

What was published this week

Morrison looks for new pages every day, so you can ask what went live this week and how it scores on Google's helpful-content guidance.

Watch a competitor's page

An automation can read a competitor's pricing or comparison page each week and compare it with what the previous run recorded.

On your crawl schedule

Changes show up when a page is recrawled, not in real time: monthly on Starter, and weekly, bi-weekly or monthly on Pro and Business.

FAQ

Questions, answered.

Something else? hello@morrison.app

How often does Morrison check for changes?
On every recrawl. Starter refreshes every page monthly, and Pro and Business can recrawl weekly, every two weeks or monthly. New pages are picked up daily on every plan. Each crawl is saved as a version, so a page's History tab shows each version and how much changed.
Does it track navigation or design changes?
No. Morrison reads each page's main content, so it tracks changes to the copy, the headings and the links in the text. Changes to navigation, footers, templates or layout aren't tracked. If you need those, a visual monitoring tool covers them alongside Morrison.
Can I see whether a change hurt the page?
Yes. Each page keeps its last five helpful-content scans, so you can see whether the score fell after an edit, and Search Console shows clicks before and after. Give Morrison the date of the edit and it compares both for a page or a whole section.
Can it run on a schedule?
Yes. Set up an automation that compares scores and clicks with the previous run and emails the pages that moved. Starter runs automations weekly or monthly, Pro up to daily and Business up to hourly. Content changes are picked up at each recrawl, so match the schedule to your recrawl cadence.

Related use cases

More in Quality & refresh
Ranking Drop AlertsA daily email when a key page slipsContent Decay DetectionPages losing clicks, and whyContent Migration PlanningWhat a move puts at risk, plus a redirect map

Related reading

Guides
Decay & refresh · 8 min readWhat Counts as a Real Content Update: Dates, Republishing and lastmodWhen a change deserves a new date and when it doesn't, how the visible date, dateModified and sitemap lastmod should move together, what republishing really does, and a change-type table your CMS rules can follow.Governance · 15 min readThe Complete Guide to Content GovernanceHow to set up content governance that keeps a large site accurate, consistent, compliant and current: owners, testable rules, review cadences by page tier, monitoring and metrics, with templates and a 90-day plan.

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