Move the queries just off page one onto it

Morrison holds every page on your site joined with its Search Console queries. So a query stuck at position 11 arrives with the page it belongs to, what that page already says, and the one edit worth making first.

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How it works

How it works

From a Search Console query to one concrete edit.

  1. 01

    Pull positions 8 to 20

    Ask for the queries just off page one. Morrison reads every query and page pair ranking between 8 and 20 in Search Console, for the whole site or one section.

  2. 02

    Map each query to its page

    Each query is matched to the page that should rank for it. Where two of your pages split a query, or none really answers it, Morrison says so.

  3. 03

    Make one change per page

    Morrison reads each page and names the single edit most likely to help: a title that uses the query, an intro that answers it, or a link from a stronger page.

What you can do

What you can do

Ranked by what's worth winning

Queries are ordered by impressions, so a query at position 12 seen 9,000 times comes before one at position 9 seen 200 times.

See the page one you're up against

Morrison checks live Google results for the top queries: who holds the first spots, and whether an AI Overview or People Also Ask pushes page one further down.

Internal links from related pages

Morrison searches all your pages by meaning for content that should link to the target page, checks which already do, and names the sentence to put the link in.

A fresh list every week

In Automations, start from the Striking-distance keyword opportunities template. Each week it emails the queries at 8 to 20 from the last 28 days, each with its page and the change to make.

Check whether the change worked

After an edit, ask how the page moved. Morrison compares its clicks, impressions and position by day in Search Console, before and after the date you changed it.

The full list as a spreadsheet

Get every striking-distance query as an XLSX or CSV file with its page, position, impressions and suggested change, ready to plan the sprint.

FAQ

Questions, answered.

Something else? hello@morrison.app

What counts as striking distance?
Queries where your average position sits just off page one, roughly 8 to 20, with enough impressions to matter. You can change the range or the impression threshold. Morrison maps each query to the page that should win it, even when Google currently shows a different one.
Do I need Search Console connected?
Yes. Striking-distance queries come from your own Search Console data, including long-tail queries no keyword tool tracks. Morrison reads exact positions and impressions for your queries and pages, then reads the ranking page to suggest the change most likely to move it up.
How is this different from Semrush or Ahrefs position reports?
Those tools estimate positions for keywords in their database. Morrison uses the positions Google reports for your site and then reads the page: whether it answers the query, covers what the top results cover and uses the query in its title and headings. You get a fix per page, not just a list.
Can it run on a schedule?
Yes. Set up an automation in Automations and Morrison emails a fresh list of near-page-one queries, with what changed since the last run. Starter runs automations weekly or monthly, Pro up to daily and Business up to hourly. Weekly or monthly suits this job well.

Related use cases

More in Visibility & conversion
Keyword-to-Page MappingWhich page owns each Search Console queryClick-Through Rate OptimizationPages earning fewer clicks than their positionContent Refresh PrioritizationWhich pages to refresh first, with a brief

Related reading

Guides
Measurement & search data · 9 min readSearch Console for Content Teams: The Reports, Filters and Routines That MatterHow content teams should use Google Search Console: which reports answer which content questions, how to read average position and anonymized queries correctly, the filters worth saving and a weekly, monthly and quarterly routine.Cannibalization & consolidation · 8 min readKeyword-to-Page Mapping: How to Give Every Search Intent One PageHow to build a keyword map that assigns each search intent to one page, using Search Console and the live results page to group queries, a map template with status codes, and the routine that keeps new content from competing with old.

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