Page type and search intent on every URL.

Every content inventory starts with two questions about each URL. What kind of page is this? And what does the person searching for it want? Morrison now answers both, for every page it crawls.

Twelve page types

Each page is classified by the role it plays on your site:

• Pillar guide. A long, broad article that links out to narrower pages.
• Support article. A focused tutorial, explainer or post.
• Product or service. A page that sells or describes what you offer.
• Comparison or review. A “vs” page, a review or a best-of list.
• Glossary or definition. A shorter page that defines one term.
• Tool or calculator. An interactive page.
• News or update. A dated announcement or changelog entry.
• Category hub. An archive, listing, tag or index page.
• Home, About or company, Legal or utility, and Other.

Four search intents

• Informational. The reader wants to learn or understand.
• Commercial. The reader is comparing or researching a purchase.
• Transactional. The reader is ready to act: buy, sign up, request or get in touch.
• Navigational. The reader is looking for a specific page or section.

With a confidence

Each label comes with a percentage that says how sure the classification is. It is confidence in the label, not a quality score. A low number is worth a look: it can point to a page that is trying to do two jobs at once.

Columns, filters and segments

Turn on Page type and Search intent under Columns in the URL grid. Sort by them. Filter by them with equals, does not equal, is empty or is not empty. Use them in segments, so every comparison page or every transactional page outside /pricing becomes a list you can return to. Both fields, and their confidence, can go into your CSV exports too.

What to do with it

• Find mismatches. A product page that reads as informational is probably not converting the traffic it gets.
• Audit by type. Review every pillar guide together, held to the same standard.
• See the shape of the site. How many glossary entries, how many support articles, and where the gaps are.
• Better scores. The content analyzer uses the page type, so each page is judged for what it is meant to be.

Try it

Pages are classified automatically after they are crawled. Open the URL list, add the two columns, and filter for the type you care about most. More on the Site index page.

Tell us what surprised you at hello@morrison.app.