Thomas is CPO and Partner at Bonzer, where his day-to-day work centres on analysing Google's algorithm and developing SEO as a product. He translates the constantly shifting search landscape into repeatable methodology that Bonzer's team and clients can execute against.
Beyond client work, Thomas writes for Search Engine Journal, DanDomain and Detailfolk, and teaches Digital Media Strategy at Copenhagen Business School and SEO at DMJX - bringing current agency work into the classroom and back again.
At Morrison, Thomas is the SEO and content expert at the table. He translates what actually makes content work in search into product decisions - Chat, Skills, the live data integrations - so the platform matches how content teams really operate, not a sanitised version of it.
- CPO, Morrison - SEO and content expertise, translated into product decisions
- CPO & Partner, Bonzer - Analysing Google's algorithm and developing SEO as a product
- Writer & Lecturer - Search Engine Journal, DanDomain, Detailfolk; Copenhagen Business School, DMJX
Articles by Thomas
- Product
Automations: schedule an autonomous agent.
Write a prompt once, give it a schedule, and Morrison runs it on its own - the same agent, crawl, integrations and Skills as Content Chat. Hourly, daily or weekly runs; output to email or the run log; a full activity trace and credit cost on every run; built on the pre-defined Skills you already use.
- Product
Claude Fable 5 joins the model picker.
Anthropic's newest generation lands in the Morrison model picker: Claude Fable 5, for the work where tone and judgment both matter. Same Skills, same integrations, switchable per message - alongside Opus 4.8, Gemini 3.5 Flash and the rest of the lineup.
- Product
Faster Chat. Smarter crawling. Exports that scale.
A round of improvements with one theme: keeping up with real-world scale. Chat answers stream in smoothly and long threads open instantly, you can rate any answer, URL lists sort by real traffic and export in full, and crawling now works on sites that used to fail.
- Product
Google Ads. Now an integration in Chat.
Google Ads joins Search Console, GA4 and SerpAPI as a first-class source in Morrison Chat. Read-only by design, with the real value in combining it with the rest - paid × organic overlap, landing-page quality scored against spend, paid keyword gap against the live SERP.
- Product
Pick the model. Gemini, Claude, or OpenAI.
The model behind your chat is now your choice. Six presets across Gemini, Anthropic and OpenAI, switchable per message, with the same Skills, tools and integrations on every one.
- Product
Twenty new system Skills. Live in Chat.
Twenty pre-written playbooks for the work content teams do over and over - audits, briefs, refreshes, decline diagnoses and governance gates. All grounded in your crawl, with Search Console, GA4 and SerpAPI on tap.
- Product
Live search data in Chat. And Skills.
Morrison Chat can now reach Google Search Console, GA4, SerpAPI and Ahrefs directly. And Skills – pre-written playbooks you run in Chat – just launched.