Mads Rued Schleicher
CTO, Morrison · CTO & Co-founder, Bonzer
Mads is CTO and Co-founder at Bonzer, with deep experience on the technical side of SEO and a long-standing passion for web development and design. He keeps on top of the constantly shifting landscape of web technologies and search trends, and has spent nearly a decade building the technical foundations behind Bonzer's client work.
At Morrison he owns all engineering and infrastructure. If it's technical - architecture, the product itself, the systems that keep it running, the standards the team builds against - Mads built it or made sure it holds up.
His work bridges two usually-separate worlds - the rigour of running production systems and the pragmatism of shipping real SEO outcomes. Morrison is built on that combination.
- CTO, Morrison - All engineering and infrastructure
- CTO & Co-founder, Bonzer - Technical SEO and the engineering behind the agency's work
- Web development & design - Long background in modern web technologies and visual craft
Articles by Mads
- Product
Automations: schedule an autonomous agent.
Write a prompt once, give it a schedule, and Morrison runs it on its own - the same agent, crawl, integrations and Skills as Content Chat. Hourly, daily or weekly runs; output to email or the run log; a full activity trace and credit cost on every run; built on the pre-defined Skills you already use.
- Product
Claude Fable 5 joins the model picker.
Anthropic's newest generation lands in the Morrison model picker: Claude Fable 5, for the work where tone and judgment both matter. Same Skills, same integrations, switchable per message - alongside Opus 4.8, Gemini 3.5 Flash and the rest of the lineup.
- Product
Faster Chat. Smarter crawling. Exports that scale.
A round of improvements with one theme: keeping up with real-world scale. Chat answers stream in smoothly and long threads open instantly, you can rate any answer, URL lists sort by real traffic and export in full, and crawling now works on sites that used to fail.
- Product
Google Ads. Now an integration in Chat.
Google Ads joins Search Console, GA4 and SerpAPI as a first-class source in Morrison Chat. Read-only by design, with the real value in combining it with the rest - paid × organic overlap, landing-page quality scored against spend, paid keyword gap against the live SERP.
- Product
Pick the model. Gemini, Claude, or OpenAI.
The model behind your chat is now your choice. Six presets across Gemini, Anthropic and OpenAI, switchable per message, with the same Skills, tools and integrations on every one.
- Product
Twenty new system Skills. Live in Chat.
Twenty pre-written playbooks for the work content teams do over and over - audits, briefs, refreshes, decline diagnoses and governance gates. All grounded in your crawl, with Search Console, GA4 and SerpAPI on tap.
- Product
Live search data in Chat. And Skills.
Morrison Chat can now reach Google Search Console, GA4, SerpAPI and Ahrefs directly. And Skills – pre-written playbooks you run in Chat – just launched.