Check every page against Google's helpful-content guidance

Morrison scores each page after it crawls it, so every URL on your site already has a helpful-content score. Ask which guides or posts score lowest and why, and get the fix for each one.

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How it works

How it works

From a score on every page to the fix for the weakest ones.

  1. 01

    Rank the site by score

    Ask for the lowest-scoring pages in any section or page type, such as your pillar guides. Morrison ranks them by overall helpful-content score straight from the site index.

  2. 02

    See what pulls each page down

    For the pages that matter, Morrison reads each scan: the score and level for every dimension, and the checks the page misses or only partly meets.

  3. 03

    Fix the weakest first

    Add Search Console impressions to see where a better page pays off soonest, then ask for the specific changes each page needs.

What you can do

What you can do

Eight dimensions, one overall score

Originality, Effort, Helpfulness, Skill, Accuracy, Trust, People-first and Spam, each scored 1 to 5 with a level from Weak to Excellent. People-first is shown as a guide and kept out of the overall score.

Trust counts double on YMYL pages

Pages on money, health, legal or safety topics are marked YMYL, and their Trust score counts twice in the overall score, because Google holds those topics to a higher standard.

A score card on every URL

Each URL's page in the app shows its score card with every check, and one click puts a suggestions prompt into chat.

The whole site in one grid

The URL grid sorts every page by overall score next to its type, intent and clicks. Show the eight dimension columns, or export to CSV to rank by a single one.

Proof an edit worked

A page is rescored after a crawl whenever its text changes, and Morrison keeps its last five scans, so you can ask whether your rewrite moved Effort or Trust.

Score the pages above you

Run a competitor's page through the same analyzer and compare it with yours, dimension by dimension. Nothing is stored.

FAQ

Questions, answered.

Something else? hello@morrison.app

What does the score measure?
Each page is scored on Google's helpful-content guidance across eight dimensions: originality, effort, helpfulness, skill, accuracy, trust, people-first and spam. The score card on each page breaks it down by dimension, and one click asks Morrison for suggestions to improve it.
Do I have to run the checker on each page?
No. Morrison scores every page automatically after each crawl, so the whole site is already scored when you sign in. Ask for your lowest-scoring pages in any section, or sort the URL grid by score. Each page keeps its last five scans, so you can see whether it improved.
Do I need Search Console connected?
Not for the scores: they come from what each page says. Connect Search Console to put clicks and impressions next to them, which turns a list of weak pages into a list of weak pages that matter. That's usually the best place to start fixing.
How is this different from a Semrush or Ahrefs site audit?
Their site audits check technical health: broken links, redirects, page speed, missing tags. They don't judge whether a page is original, trustworthy or useful to the reader. Morrison scores that on every page against Google's own guidance and joins Search Console, so content quality and performance sit side by side.

Related use cases

More in Quality & refresh
E-E-A-T Content AssessmentExpertise, trust and YMYL flags on every pageThin Content IdentificationLow-effort pages to expand, merge or removePre-Publish Content QADrafts checked before they go live

Related reading

Guides
Helpful content & E-E-A-T · 9 min readGoogle's Helpful Content Guidance: A Working Rubric for Content TeamsGoogle's people-first questions turned into a rubric a content team can score pages with: eight dimensions, what Strong looks like on each, the warning signs Google lists, a calibration routine and a worked example.Helpful content & E-E-A-T · 8 min readGoogle's Spam Policies: What Content Teams Need to KnowThe Google spam policies that content teams can actually break, explained with the line between normal practice and abuse: scaled content, site reputation abuse, expired domains, doorways, thin affiliate pages and more, plus how to check and recover.

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