Know which keywords you pay for and already rank for

Morrison holds your Google Ads keywords and landing pages next to Search Console and every page on your site. Ask where the two channels overlap and get the keywords to review and the pages worth fixing.

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How it works

Paid and organic data in one answer, ready for both teams.

01
Ask where paid and organic meet
Ask which keywords you bid on that already rank near the top organically. Morrison reads keyword cost and clicks from Google Ads and sets them against Search Console positions for the same terms.
02
Follow the ad clicks to the page
Morrison pulls clicks and conversions for each ad landing page, then reads how those pages score on Google's helpful-content questions.
03
Agree the plan with your paid team
Get a short plan in Canvas: keywords to test lower bids on, keywords to keep, and landing pages to improve. Download it as Markdown and share it.

What you can do

Gaps your ads are covering

The reverse view: keywords with real spend where no page of yours ranks. Those are content gaps, and Morrison can write the brief for the page.

One account per market

Connect a Google Ads account for each market or language. Morrison reads each one and keeps the numbers per account, so Danish and German keywords never mix.

Mapped to campaigns and ads

Each keyword comes with its campaign and ad group, and each ad with its final URL, so every finding points at something your paid team can change.

Landing pages off your main site

Ads that send clicks to a separate landing-page domain still get checked. Morrison scores any public URL with the same helpful-content scan your own pages get.

Brand and non-brand apart

Split the overlap into brand and non-brand terms, so a decision about bidding on your own name doesn't get mixed up with your guide keywords.

Search terms stay private

Morrison doesn't read the Google Ads search terms report, which is blocked as personal data. It compares your keywords, campaigns and landing pages instead.

FAQ

Questions, answered.

Something else? hello@morrison.app

What does it need connected?

Google Ads and Search Console. Ads provides the keywords you bid on, their cost and their landing pages; Search Console shows where you already rank organically for the same terms. Morrison doesn't read the search terms report, so the overlap works from your keywords and landing pages.

Will it tell me to stop bidding on a keyword?

It shows where you pay for clicks on a query you already rank well for organically, with cost and organic position side by side. Whether to cut the bid is your call: brand defence and competitor bidding can justify paying anyway. Test reductions on a few keywords and watch total clicks.

How does it judge ad landing pages?

If the landing page is on your site, Morrison already holds its content and helpful-content score. It checks whether the page answers what the ad promises and the keyword implies, and flags pages where the copy lets the click down, so one fix helps both paid and organic results.

Does it change anything in Google Ads?

No. Morrison reads your Ads data and never edits campaigns, bids or keywords. You get a list of overlaps and weak landing pages with recommendations, and your paid team decides what to change in Google Ads. Morrison can save the list as a CSV for them.

Related use cases

See Morrison on your own site.

Start a 14-day free trial and index your site in minutes. Or book a demo and we crawl it before the call.

Start free trial Book a demo

Compare plans

Know which keywords you pay for and already rank for

How it works

Ask where paid and organic meet

Follow the ad clicks to the page

Agree the plan with your paid team

What you can do

Questions, answered.

See Morrison on your own site.