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AI suggestions, straight from the scan.

A Get AI suggestions button on every scanned page opens a new chat with a prepared message: the page, its latest helpful-content scan and a request for changes in priority order. Edit it, send it, and work through the fixes.

Thomas BoghUlrich SvarrerMads Rued Schleicher

Thomas Bogh, Ulrich Svarrer and Mads Rued Schleicher

3 min read

The content analyzer tells you what a page is missing. The next step is the rewrite. Now one click takes you from the scan to a chat that is ready to help.

One button, a prepared message

Every page with a helpful-content scan has a Get AI suggestionsbutton, in the page overview and at the top of the Helpful content tab. It opens a new chat with a message already written for that page: improve it against Google’s helpful-content guidelines, read the latest scan and the guidelines first, and list the changes in priority order.

Nothing is sent until you press send. Add your own angle first, such as the audience you care about most or the one section you want left alone.

Suggestions you can act on

The message asks for changes a writer can pick up straight away:

  • The exact place. Each change quotes the passage to edit, or says where an addition belongs.
  • The new text. What to change it to, written out.
  • The reason. Which of Google’s checks the change helps.
  • No invented facts. No made-up numbers, customers or sources. Where the page needs something only you have, the answer says what to supply.
  • Your language. The answer comes in the language the page is written in.

Keep going in chat

From there it is a normal conversation. Ask for the rewritten section in the canvas. Ask how the top-ranking competitor handles the same topic, and have it scored the same way. Turn the list into a refresh brief for a writer.

Try it

Open a page with a low score, go to the Helpful content tab and choose Get AI suggestions. More on scoring on the Content analyzer page.

Tell us what you fixed first at hello@morrison.app.

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