Browse docs

Getting started

Sign up, start your Starter trial, set up your first website and ask your first question in chat.

This guide takes you from a new account to your first chat about your own site. Most people finish setup in a few minutes. Indexing then keeps running in the background.

1. Sign up

Create your account with your email address or Google account. If you sign up with email, Morrison asks you to verify your address first.

Prefer a guided start? Book a demo and we walk you through Morrison on your own site.

2. Create an organization

An organization is your team's workspace. Websites, members, skills and billing all belong to it.

  1. Enter an Organization Name, for example your company name
  2. Click Create Organization

You can invite your team later from the organization settings. See Teams and organizations.

3. Start your trial

Next you see the plan page (Try Morrison free for 14 days). Prices show in euros or Danish kroner; switch with the currency toggle. New organizations start with a 14-day free trial of Starter. You add a card in a secure Stripe checkout, nothing is charged today, and after 14 days Starter simply continues. A plan covers the whole organization, so every website you add shares the same AI credits and indexed pages.

PlanAI credits per monthIndexed pages per monthWebsites
Starter2505,0001
Pro1,20015,0003
Business2,00045,00010

The trial includes 100 AI credits, 1,000 indexed pages and the Claude Sonnet, Claude Haiku and Gemini Flash models. Want the full Starter allowance, every model and top-ups sooner? Click Start Starter now in the app whenever you like. There is one trial per company.

You can also start on Pro or Business straight away, or move up from your trial whenever you're ready. Business trials are available on request. See pricing for the full comparison, and Credits and usage for how allowances work.

4. Set up your website

Website setup is a short wizard with four steps: Website, Indexing, Crawl schedule and Done. You can go back to an earlier step at any time.

Website

  1. Type or paste your site's address in Website address. Morrison cleans up the URL for you and checks that the site can be reached. A check mark appears when the site responds.
  2. Morrison suggests a Name from the site's title. Change it if you like.
  3. Click Continue

Morrison then creates the website, checks the site, looks for your sitemap and prepares your index. You see each step as it happens, including how many pages were found. If there is no sitemap, Morrison follows links from your homepage instead.

Indexing: choose what to index

This step is called Choose what to index. Include the pages that are meant to rank and the pages that support them. Leave thin pages out, because every indexed page counts toward your plan.

  • Where Morrison finds pages: by default this is your sitemap. You can switch to Use a sitemap URL, Follow links from a page or Paste a list of URLs.
  • Sitemap folders: your site's sections are listed with a page count for each. Uncheck a folder, or a subfolder inside it, to leave it out.
  • Language folders: if your URLs use language paths such as /de/ or /fr/, each language is listed with its page count. Uncheck the languages you do not want to index.
  • Page rules: for finer control, add rules under Only index pages where… or Skip pages where…. Each rule reads like a sentence: Page path followed by starts with, contains, ends with or is exactly, and a value such as /blog or .pdf. Each rule shows how many pages it matches, and the total shows how many pages will be indexed.

If your selection is larger than your plan allows, Morrison tells you before you continue and indexes the first pages up to your limit.

Crawl schedule: keep it up to date

Choose how often Morrison checks for new and changed pages:

  • Weekly
  • Every two weeks
  • Monthly
  • Don't crawl automatically: index once now and turn a schedule on later

The available schedules depend on your plan. A preview shows how much of your indexed-page allowance the first index and the scheduled checks could use this month, with one of these verdicts:

  • Fits your plan
  • Uses up to …% of crawls left, when the schedule fits but uses a large share
  • May run out, when the first index fits but scheduled checks could pass your limit
  • Over your plan, when the first index alone is larger than what you have left

Checks only use your allowance for pages that changed, so the preview shows the worst case. Click Start indexing to begin. You can change the schedule any time under Data Sources.

Done

Indexing starts right away and you can watch pages arrive. Morrison also suggests segments based on the sections it found on your site, for example one for your blog and one for your product pages. Keep the ones you want and create them in one click, or skip this step and create segments later.

Indexing continues in the background, and the sidebar shows its progress.

5. Ask your first question

When you leave setup, Morrison opens a new chat with a starter question ready to send. Try questions like:

  • "Which pages have thin content?"
  • "Find pages that still mention our old pricing"
  • "Which blog posts should we update first?"

Answers are grounded in your crawled pages and link to the pages they use. Learn more in Chat.

Next steps