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Websites and URLs

How websites and pages are organized in Morrison, and how to search, filter, enrich and export your URL list.

A website is the main unit you work with in Morrison. Each website has its own pages, chats, automations, data sources and integrations. Websites belong to your organization, so everyone on your team can open them.

Adding a website

  1. Open the workspace menu at the top of the sidebar and choose Create website
  2. Follow the setup wizard: enter the address, choose what to index and pick a crawl schedule

The wizard is described step by step in Getting started. How many websites you can add depends on your plan: one on Starter, three on Pro and ten on Business. See pricing.

The URL list

URLs in the sidebar shows every indexed page on the website. Choose which columns to show:

ColumnShows
URL, Path, TitleWhere the page is and what it is called
WordsWord count of the page body
Helpful contentThe page's overall content analyzer score, plus a column per dimension
Page type, Search intentWhat kind of page it is and who it is for
Target keywordsKeywords you track for the page
StatusThe HTTP status from the last crawl
Last crawled, UpdatedWhen the page was last crawled and when its content changed
Clicks, ImpressionsSearch Console data, when connected
Last run, Workflow outputThe latest workflow result for the page

Filtering pages

Click Add filter to build rules on fields such as Page path, Title, Page content, Word count (body), Page type, Search intent, HTTP status, Last crawled, Meta description, Canonical URL and Internal links. Combine rules to narrow the list, and see how many pages match as you type.

You can also describe a filter in plain words, for example "blog posts under /blog with fewer than 300 words", and click Generate to have it built for you.

When a filter is useful, click Save as segment to keep it. See Segments.

Page details

Click a page to open it. Each page has these tabs:

  • Page overview: the extracted content and metadata, such as meta description, canonical URL, Open Graph tags, links and structured data
  • Helpful content: scores, checklist, YMYL, page type and search intent. See Content analyzer.
  • Workflows: run a workflow on this page and see past results
  • History: earlier versions of the page's content

Page history

When a page is recrawled and its content has changed, Morrison keeps the previous version. Use History to:

  • See how a page changed over time
  • Spot unintended changes after a release
  • Check what a page said before an update

Exporting

Click Export CSV to download your URL list. Choose to export all rows or only the selected ones, and pick the columns you want, including scores, page type, search intent and the full page content. Large exports are prepared in the background and are ready to download when done.