Browse docs

Integrations

Bring Search Console, Google Analytics 4, Google Ads, Ahrefs and live search results into chat, skills and automations.

Integrations let the assistant work with real performance data instead of guessing. Once a data source is connected, you can ask about clicks, traffic, ad spend, backlinks or rankings in the same chat where you ask about your pages.

All integrations are included on every plan.

Data sources

Morrison has five data sources for chat. You connect them per website from Integrations in the sidebar.

Data sourceWhat it addsHow to connect
Google Search ConsoleClicks, impressions, CTR, position and queries per page, exact totals and trends for the whole site or any section, plus URL inspection and sitemap statusSign in with Google and select a property
Google Analytics 4Traffic, engagement and conversionsSign in with Google and select a GA4 property (read-only)
Google AdsCampaigns, keywords and spendSign in with Google and select one or more Ads accounts
AhrefsBacklinks, referring domains, keyword and competitor dataPaste your Ahrefs API key (shown as MCP API key) and click Save & verify
SerpApiLive Google results, SERP features and People Also AskAlways available, no setup needed

Morrison only reads your data. It never changes anything in Search Console, Analytics or Ads.

Google Search Console

  1. Open Integrations and click Connect on Google Search Console
  2. Sign in with the Google account that has access to your property
  3. Choose the property under Select Search Console property

Morrison warns you if the property does not seem to match your website's domain. Search Console data also appears in the URL list as Clicks and Impressions columns and on each page's performance view.

Google Analytics 4

  1. Click Connect on Google Analytics
  2. Sign in with Google
  3. Choose the property under Select Google Analytics 4 property

The connection is read-only. Morrison never changes your Analytics setup.

  1. Click Connect on Google Ads
  2. Sign in with Google
  3. Under Select Google Ads accounts, choose one or more customer accounts to connect to the website

Connecting several accounts is useful when a site is advertised from more than one Ads account, for example one per market.

Ahrefs

  1. Click Connect on Ahrefs
  2. Paste your Ahrefs MCP API key
  3. Click Save & verify

Morrison checks the key before it saves it. If verification fails, check the key and try again.

SerpApi

SerpApi gives the assistant live Google search results: the top-ranking pages for a query, featured snippets, People Also Ask and other SERP features. It is always available and needs no setup.

Built-in tools

Besides the data sources, the assistant always has these built-in tools:

  • Web search: searches the web for external context, such as industry news or a competitor's announcement
  • Perplexity: researches a question across the web and returns a sourced answer
  • Page fetch: reads any public URL on demand, including pages on other sites
  • Competitor scoring: scores any public page on the same helpful-content scale as your own. See Content analyzer.

You do not need to turn these on.

Using data sources in chat

Data sources are turned on per chat:

  1. Click + in the chat composer
  2. Check the data sources you want this chat to use

Your choice is saved with the chat. A data source that is not connected yet links you to the Integrations page.

Then just ask, for example:

  • "Which pages lost the most clicks in the last 28 days?"
  • "Which landing pages have high ad spend but a low conversion rate?"
  • "Who links to our competitors but not to us?"
  • "What ranks for 'content intelligence' right now, and how does our page compare?"

Skills that need data sources

A skill can list the data sources it needs under Required tools. When you turn that skill on in a chat, those data sources are switched on automatically and cannot be turned off while the skill is active. If a required data source is not connected for the website, the composer tells you which one is missing and links to Integrations.

Automations

Automations can use the same data sources. Add them to an automation's instructions with the + button, and every scheduled run pulls fresh data, for example a weekly email with your biggest Search Console movers.

Disconnecting

Hover over Connected on an integration's card and click Disconnect, or click Reconnect if its sign-in has expired. Disconnecting stops chat, skills and automations from using that data source for the website.